Digital Marketing

About this program

This program teaches you to plan, execute, and measure digital marketing campaigns across all major channels. You will learn search engine optimisation, paid advertising on Google and social platforms, content marketing strategy, social media management, email marketing, and web analytics. The course is built around practical campaign work — you will run real campaigns, analyse performance data, and present optimisation recommendations. Tools covered include Google Ads, Meta Business Suite, Google Analytics, SEMrush, and Mailchimp. By graduation, you will have a portfolio of campaign case studies.

Detailed syllabus — coming soon

A module-by-module breakdown of topics, tools, and projects covered in this program will be added here once the founder confirms the curriculum. The overview below gives a high-level sense of the structure.